Archive for the 'Authoring, Writing' Category

Creating Newsworthy Public Relations Pieces

Posted in Authoring, Writing on November 3rd, 2005

Your business will need to create news that your target
audience will be interested in learning about in order to
most effectively market your company.
In the best of worlds, the media would be after you for news
instead of the other way around. If you want to gain
attention, you will need a compelling storyline that is
better than […]

Marketing through Press Releases

Posted in Authoring, Writing on October 4th, 2005

You cannot conduct business in splendid isolation. Using publicity to get business is essential. Advertising is the medium most used for informing your target market about your services and goods, although sometimes it is difficult to communicate why your goods and services are different from or better than the rest. Whilst advertising tends to be […]


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