Action Plan To Marketing And Distributing Your Products
Part of your business plan should include a solid marketing
and distribution of your products. How you setup your
marketing and distribution process will determine the
success of your business. The reason many start up
businesses never make it past the 5 year mark, is the focus
on the investment. Instead of marketing and distribution
plan and what is needed to keep sales coming and products
going out.
Start your marketing and distribution plan with these three
questions: Who will use what you offer? Is there a demand
for what you offer? Who are competitors and how do they
market? These question will lead you to your target market
and will give you a clue on how to reach them.
Once you know your market, you can then find how out to
reach them. What mode of advertising will reach your
audience. You will want to explore tradition methods like
radio, television and classifieds. Even if your target
market is local, don’t overlook the power of using online
marketing. A web site gives you a 24 hours, 7 days a week
advertising vehicle. Consumers love promotional marketing.
You want to include it in your marketing plan. You can give
a limited time discount. Something to entice them to try
your product.
Distribution markets are not so cut and dry. There are tons
of ways to distribute your product from, doing it yourself
directly to the consumer, to other companies moving your
product for you. This is where you will have to really do
your home. Other companies or individuals, moving your
product line would be where the term “middleman” comes
from. There are lots of different kinds of middlemen such
as: jobbers, brokers, resellers, and many more. Each one
takes a cut into the retail value of your products, which
in turn drives the retail charge of your products up.
However, if your middlemen are making tons of cash that
means you are making tons of cash. It’s the old win-win
situation.
Another part of your marketing and distribution plan should
include how to handle growth. How do you expand your
product line? How to keep up with demands of a growing
customer base? Ask your self what if… and then create an
action plan you can easily implement in times of growth and
crises. When you include the what if in your marketing and
distribution plan, you greatly increase your business
success.
Tina Valiedi is a contributing editor for
MPStrategies Firm,a company whose breakthrough service
unleashes the power of the internet to drive hidden
potential clients to your site. For more marketing articles
visit: http://www.mpstrategiesfirm.com