In recent years E-mail marketing has received some bad
press with many considering all efforts to be little more
than “spam”. To stop the delivery of marketing emails
firewalls have been erected and filters set in place.
However, it must be said that E-mail marketing is one of
the cheapest methods of marketing any business on line.
Not only is e-mail […]
Every successful salesperson knows the value of owning a
list of targeted potential customers. It’s a strategy I
used to break sales records and also taught in my sale
training sessions.
Coming from “real” world selling into virtual world selling
presented some unique challenges.
How does one build a list online?
Research revealed many successful marketers recommend using
Pay-Per-Click (PPC) search engines to […]
You cannot conduct business in splendid isolation. Using publicity to get business is essential. Advertising is the medium most used for informing your target market about your services and goods, although sometimes it is difficult to communicate why your goods and services are different from or better than the rest. Whilst advertising tends to be […]
Branding refers to the image, logo, or phrase that you can
see and instantly know what company it represents. “Like a good neighbor…” Naturally you know I am talking about State Farm Insurance just like an S with a star next to it on a jacket or piece of sports clothing is easily recognizable as […]