Prime The Pump With Other’s Lists And Get Your Online Business Flowing!
Conversion rate makes or breaks an online business’s
success. Many website marketing efforts are measured by how many visitors end up making a purchase. Unfortunately, more visitors don’t mean more business. However, more visitors that come from outside your site with qualified interest in what you sell does increase your ability to succeed.
One way to work on improving your conversation rate is to
only select outside locations that will capture the best prospects for your business. The first step in getting these prospects to follow through is to have a list of prospects that came from relevant outside locations. This may sound tricky but it’s an impossible mission to accomplish.
Here are a few places to find these lists:
1. Bulk E-mail.
Opt-in visitors are searching for more information about
your type of products or services. By categorizing these requests, bulk mailers sell these lists to interested parties for their use. Find out the age of these lists and don’t use old lists. Also, ask how often the lists are updated or how frequency the list is sold to other buyers. A few bulk e-mail distributors are www.EmailBrain.com, www.OptInDatasite.com, and www.zxEmail.com. From these lists, website owners can establish direct mail campaigns like advertisements and newsletter with links that will draw in visitors.
2. Directories.
When you’re a member of an affiliation or a special organization, many times you also gain access to lists. Many contacts come from surveys conducted by that organization. Check out your industry associations for these lists. To gain lists of visitors that generally fit your line of business, check out www.lists.com.
3. Links.
Thinking outside the realm of your own website opens the
doors for connecting links into your site. As long as the outside location closely matches what you offer, the odds of visitors clicking through to your site is very good. Make sure the links contain software that grabs key visitor information so you can follow up with “thank you” emails and the like. Well known examples, providing good quality visitors are Google Adwords, or Direct MO Marketing. Also, aim at originating your links from other people’s e-zines and blogs.
4. Spammers. (Danger - Thin Ice!)
Twisted website owners think nothing of spamming people’s computers for email lists. These lists are used to pull visitors into their sites through direct email campaigns. A few misleading Internet postcard mailers appear as harmless services but are just collectors of email addresses that are sold to interest buyers for them to use in their campaigns.
To build an effective prospect list, look for one with
opt-in participants. These result in visitors who are motivated to learn about your product or service and don’t feel misled or just a number. Go for fresh lists that aren’t old. Old or highly recycled lists contain more prospects who are tired of being contacted or have lost interest. Another advantage of an opt-in list is quality, whereby the participants are sorted according to interests and demographics. Your conversion rate will suffer if you purchase lists already used by your competitors.
Of course the best way to build a responsive list is to
build your own from your community or your loyal customers.
If you need to get started fast, a really easy way to
rocket your efforts to build a highly qualified prospect
list, would be to start a campaign through www.1dmom.com.
This is a high converting source of inexpensive visitors.
Copyright 2005 Riki Trafford. All rights reserved. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Riki Trafford shows you how easy it is for you to find low cost, keyword-targeted, pre-qualified visitors for your web-site. See more of Riki’s articles at http://www.1dmom.com/archive/