E-mail Marketing Tips
In recent years E-mail marketing has received some bad
press with many considering all efforts to be little more
than “spam”. To stop the delivery of marketing emails
firewalls have been erected and filters set in place.
However, it must be said that E-mail marketing is one of
the cheapest methods of marketing any business on line.
Not only is e-mail marketing incredibly cost-effective,
the market is absolutely huge since there are nearly a
billion people connected to the Net and millions more users
are being added every month. For anyone who has a valid
product or service to offer but with limited funds to set
aside for advertising,e-mail marketing is probably the best
option for a growing business. Now, here are a few tips
which will help you reach that vast audience using
e-mail marketing.
Personalize your greeting. People do not appreciate being
thought of as just some number or e-mail address out there
in cyberspace. They are savvy enough to recognize that an
e-mail without a personalized greeting has simply been
generated by software and are far more likely to dump it in
the trash bin than a message that actually uses their name.
While it does take more time, you will likely see a far
better response rate if you personalize the subject lines.
Also, avoid using gimmicks like $$$ in the subject heading
or an excessive amount of exclamation marks.
Any successful e-mail marketing campaign will have a clear
call to action. If you have sufficiently stimulated their
interest but do not tell them exactly how to proceed in
using your product or service, everything has been wasted.
Most successful e-mail marketers use links to direct people
to a site where they can sign-up to receive the products or
services being advertised. Regardless of whether or not
you use a link or just post a phone number, just be sure
that there is a clear route for people to take once they
have decided to purchase your wares.
It would be fair to say that the most important e-mail
marketing tip is to test, test and test again. Don’t
just create one email and consider it your very best
effort. Write 2 or even 3 different versions of the very
same offer. Then, try sending them to a section of your
subscribers, maybe around a 100 emails each. You may wish
to test 3 variables. These could be, the subject line, the
link placement and the ad copy itself. Go ahead and make
one change at a time. First try the link placement
variables\and see which is most effective. Then try 3
different subject line versions, and so on. Now this does
take time and effort but it will be worth it since your
end result will be a finely tuned email that has been
proved to generate the results that need.
Although e-mail marketing has a bad reputation, it does not
mean that it is ineffective. After all, there is a reason
why there are so many commercial e-mails flying around the
Net. If email marketing did not work, then it would be
decreasing instead of seeing continued growth. So, if you
remember to personalize, create a clear call to action and
experiment until you find a successful e-mail, then for
sure you will see your profits grow!
Desmond Mantor is the Marketing and Sales Manager for
Have Traffic
a company specializing in traffic generation for
for commercial websites. Please visit
http://www.havetraffic.com for information about our
revolutionary web site promotion service